Table of contents:
Here’s what I’ll cover in this article:
- Overwhelming Schedule
- Plateauing In Your Business
- Expertise Gap
- The Client Experience is Suffering
- Burnout and Fatigue
Starting and growing a coaching business is challenging, as you likely know.
There are a million and one things to do, not only with your clients, but to manage your business: your accounting, understanding taxes, marketing, posting, writing newsletters, keeping your website updated, and so much more.
There naturally comes a point in every coach’s journey where they think to themselves:Â how the flip am I supposed to do all of this?
And when you hit that point is usually when you start to wonder about delegating, but is it the right time?
How do you even know if it’s the right move for you and your coaching business right now?
Well, here are a couple of pointers to help you out with that decision:
1 – OVERWHELMING SCHEDULE
 As I alluded to just now, there’s usually a point in your coaching journey where you just begin to feel completely overwhelmed – even more so when you’re a mom trying to juggle it all.
So if you’re getting to the point where you’d like to take on more coaching clients so you can increase your revenue, but can’t because you just can’t fit them in – that’s a good indication that you’re in a place where you need to delegate some time-consuming tasks.
I know that some of us (yep, myself included) may find it difficult to start delegating, you have to come to the realization that you simply can’t do it all by yourself, and that if you stubbornly continue down this road, you might end up burning out. Nobody wins when that happens…
2 – PLATEAUING IN YOUR BUSINESS
 If you’re finding that up to a certain point, it was easy for you to grow your business, take on more clients, and create more offers but that you’ve hit a kind of wall, then you might be plateauing in your business.
What this means is that you’ve hit the limit up to where you’ve been able to progress on your own, but because of limited time, resources, knowledge, or a combination thereof, you just can’t move beyond.
Delegating a few tasks will free up space and bandwidth in your mind you can use to continue growing your business.
3 – EXPERTISE GAP
 We all have strengths and weaknesses – that’s just the way we’re built as humans.
As a coach, your strengths likely lie in the work you’re doing directly with your clients, in the creation of offers, packaging your solutions and crafting workbooks, videos, and trainings to support your clients in their transformations.
Your strengths may not however lie in the technical aspect of setting up funnels, editing videos, or writing engaging content.
Recognizing that there is a gap and it may be hurting your business in the long run to try and fill it yourself is critical.
If (when) you hit this point, you should absolutely consider hiring someone with the specific knowledge that you lack so you can focus on your area of expertise.
4 – THE CLIENT EXPERIENCE IS SUFFERING
 If you’re being stretched too thin, trying to be effective on all fronts, in your business, on your business, in your family life, then you’re probably half-assing at least some aspects (and I say this with all my love and affection).
At this point, client experience usually suffers at least in some regards.
Maybe it takes you longer to get back to them when they have a question.
Maybe your responses aren’t as detailed and helpful.
Maybe you end your sessions exactly at the 45-minute mark no matter what, where before you’d allow a couple of minutes leeway to end the session on a strong note, ensuring they know what their next steps are.
It could be any number of things, but chances are, your clients are feeling it – even if it’s just the general sense of stress that emanates from you.
This, for obvious reasons, can be really harmful to your coaching business over time.
As coaches, the coach-client relationship should always be paramount for us.
If you feel like you’re slipping a little in this area, then it’s time to bring someone on to help you bear the load.
5 – BURNOUT AND FATIGUE
 This is a big one for me, and one that should not be taken lightly at any point.
If you’re starting to feel like the things you used to love don’t light you up anymore, like you’re having trouble getting yourself motivated in the mornings, or like you’re just too tired to care about, well, basically anything, then you need to take action right now.
You could be dangerously close to burning out (if you haven’t already), which get incredibly bad (speaking from experience… It took me 2 years to be functional after my burnout, and I’m still recovering… Not sure I’ll ever recover fully)
Burnout is a serious condition, and it’s something that you should be constantly monitoring.
So if you’re beginning to feel the weight of your business to heavily, if what you used to love doing just isn’t lighting you up anymore, then you need to urgently delegate, if not take a break altogether.
But let’s assume you caught it soon enough and you don’t feel the need to take time off, just to lighten the load – then do it!
Start delegating some of the easy, but time-consuming tasks so you free up some time for some self-care – it’s been hard-earned! ;*
So there are a few of the biggest reasons to begin delegating, though of course this list is non-exhaustive and there are many more!
So what about you, are you at the place yet in your business where you’re starting to think about delegating? Have already begun delegating? If so, at what point did you start?
Let me know in the comments, I’d love to hear!
Hope to talk soon, and in the meantime, take care!
Jen
P.S. Don’t forget to pin this for later!
